An Introduction to Google Analytics

 Google Analytics: Free Tracking Software


Google Analytics Tool

Google analytics is a free tracking software. It counts how many visitors visited, how did they enter, how much time they spent into our website, which countries they were from etc. Google Analytics is one of the verification methods in Google Search Console. Once the data is collected, Google Analytics arranges the data into  legible interactive reports, which is what we see in the platform.

In addition to this, with Google Analytics, we can achieve more basic level analysis on our site performance, but there is also an opportunity for advanced analysis. We will get information on what marketing channels drive traffic to our site. And we can also see which sites users come from at different times of day, what landing page they arrived at, and how long the page took to load for them. In short, we get a clear- cut information related to trafficking of the websites.

How to install tracking code Google Analytics in Blogger ?

  • At first copy the blog address of the website. Then open a new tab and type Google.com/Analytics in search bar. We enter the page of Google Analytics. 
  • Click Start measuring. Next, we have to set up an account. So click Account setup button. Tick mark to all the lists. Give the account name and click next. 
  • We have to give property name.
  • Next move on to Reporting Time Zone. Select India and Currency =INR among the list. Category should be selected as reference/ other.
  •  Click next and select small(1-10). We get a page of listed items. Tick all except measure app installs and other. 
  • Then click Create. In the Terms of Service Agreement, Change the country name to India. Our service agreement is in Indian jurisdiction. Click  I accept button and tick mark to all. Then Save it. 
  • We have to create stream. Choose Web. Paste website of the blog and remove  https// in blog URL. Give the stream name. Create stream. Click Global site tags below and copy the tracking code.
  • Open Blogger. On the left side, select Theme. In the customize button, click the drop-down arrow and select edit html
  • Paste the copied code into it after clicking enter button
  • Again click the enter button and Save it.
On the left side of Google Analytics, click report beside the graph icon. If we click real time option, we can see who were visited and how much time they spent into the website. Google Analytics can also measure what type of traffic occurs in our website.

Google Analytics tool for tracking visitors


Types of Traffic

  • Direct traffic- Visiting the website by direct entering the URL address of website.
  • Organic traffic- Visit by Search engines
  • Social media traffic
  • Referral traffic- Visit by getting referral link from other websites.
  • Ad traffic - Visits through ads from other websites.


Comments

  1. VAJune 1, 2022 at 3:15 AM

    The integration is a lot simplier now. Once you get the analytics tracking ID.

    Sign in to Blogger.
    In the top left, select the blog you want to analyze.
    From the menu on the left, click Settings.
    Under "Basic," click Google Analytics Property ID.
    Enter your Analytics tracking ID.
    Make sure you enter the ID in this format: UA-XXXXX-XX.
    Click Save.

    BTW please checkout and review trueinsights.co and its a new analytics tool without much complexity.

    ReplyDelete

Post a Comment

Popular posts from this blog

Top Workspace Trends for 2025

Image
  Make your workspace a haven of high-performing social space with enthusiastic employees in 2025. People love to work in an effective and evolving workspace.  In this blog, you will get a clear picture of customer-friendly and modern workspace design trends that matter in 2025. Ready? Let's dive in.   The magic spell of biophilic design    In this virtual era, who doesn't crave greenery? Biophilic design is an unavoidable design in most of the corporate environment. Make use of natural earth-tone colours, carpeting, wood, and other natural materials throughout the workspace. In this way, we can achieve creativity and productivity among employees.    Hybrid workspace    Hybrid workspaces became popular during and after the COVID-19 pandemic. With the advent of hybrid workplace culture, people can work from everywhere with a laptop having good internet connectivity. Studies in 2024 show hybrid work culture rose to around 26%. In such a scenari...
Read more

How To Breathe the Air of a Successful Life? Unlocking Useful Life Skills That Everyone Should Know

Image
How To Breathe the Air of a Successful Life? Unlocking Useful Life Skills That Everyone Should Know Life is not always a bed of roses; it’s a journey filled with opportunities, challenges, and growth.  The key to finding happiness in your life lies in a set of essential life skills that can make this journey smoother and more fulfilling.  Whether you're a student, a professional, or someone toiling to get out of the complexities of daily life, certain skills can serve you well in various aspects.  This blog piece will help you get in touch with some of the crucial life skills that make your life meaningful. So let’s cut to the chase and get ready to dive in. The Top 5 skills to succeed in life 1. Communication Skills: Maintaining relationships will be easier if you have good communication skills. This skill is essential in this age of online everything.  The secret to success in both personal and professional relationships is effective communication. You can improve ...
Read more

An In-Depth Guide to Google Search Console: Everything you need to know

Image
  Google Search Console and its purpose  Google Search Console is a verification tool. Its earlier name was Google Webmaster Tool.  The published blog gets verification by using this tool.  Verification is the process of proving Google that we own a property called a website.   There are several steps in this process. At first, copy the URL of the blog website. The following steps are: Open Google Search Console and press the start now option. Use the same Gmail ID of the blog to enter the site. We arrive at Google Search Console page with two options: Domain and URL prefix. As the webpage is subdomain, we can't use Domain.  So move on to URL prefix section and paste the copied item( URL of blog). A page appears which says ownership auto verified. Click Go to property. We arrive at the Search Console dashboard that deals with our blog. Click the icon Welcome to new Google Search Console. Press Start button. On the left side, just below Performance, cl...
Read more