Kavya's writing corner

 Google Analytics: Free Tracking Software Google analytics is a free tracking software. It counts how many visitors visited, how did they enter, how much time they spent into our website, which countries they were from etc. Google Analytics is one of the verification methods in Google Search Console. Once the data is collected, Google Analytics arranges the data into  legible interactive reports, which is what we see in the platform. In addition to this, with Google Analytics, we can achieve more basic level analysis on our site performance, but there is also an opportunity for advanced analysis. We will get information on what marketing channels drive traffic to our site. And we can also see which sites users come from at different times of day, what landing page they arrived at, and how long the page took to load for them. In short, we get a clear- cut information related to trafficking of the websites. How to install tracking code Google Analytics in Blogger ? At first copy...

  Google Search Console and its purpose  Google Search Console is a verification tool. Its earlier name was Google Webmaster Tool.  The published blog gets verification by using this tool.  Verification is the process of proving Google that we own a property called a website.   There are several steps in this process. At first, copy the URL of the blog website. The following steps are: Open Google Search Console and press the start now option. Use the same Gmail ID of the blog to enter the site. We arrive at Google Search Console page with two options: Domain and URL prefix. As the webpage is subdomain, we can't use Domain.  So move on to URL prefix section and paste the copied item( URL of blog). A page appears which says ownership auto verified. Click Go to property. We arrive at the Search Console dashboard that deals with our blog. Click the icon Welcome to new Google Search Console. Press Start button. On the left side, just below Performance, cl...

  What is SEO On page Optimization? SEO On page Optimization is the common term that we used to describe to the changes that are made in a website. SEO On page Optimization is actually helping Google  to make websites crawlable to it by URL. A website has two sections: head section and body section. Head section contains snippet, which includes the title, URL and description of a website. There are two types of snippets: basic and advanced.In advanced snippet, star rating is also included other than title, URL and description.   Steps involved in On page optimization a. Title section optimization Title is very important in a webpage. So it should be catchy and attractive. At the first glance of the title, readers should get the idea of the webpage. Title is included in the snippet portion of a website. Title guidelines  Three or more keywords  Meaningful No spelling mistakes Unique Title length should not exceed beyond 512 pixel width Impressive and attractive ...

SEO stands for Search Engine Optimization. It helps to promote the products of any company by using the websites in its best possible ways or by making the websites to appear top of the 'search'. We can promote our products in numerous ways like social media marketing (Facebook, Instagram), Video marketing, Content marketing or Affiliated marketing. But SEO is convertible when related to these. We get customer enquiries too. History of SEO Google was started as a subdomain  in 1998. But it became popular after the shocking incident that happened in USA i.e World Trade Centre attack on September 11, 2001. Many people searched about this event in Google but Google could not produce enough details. Because Google was not crawlable to some web pages. In order to make maximum web pages crawlable, SEO starter guide was published for webmasters (those who have access to websites). Initially it was not approved due to privacy issues but later it was approved. This is the beginning of S...